White menus on a wooden table.

Designing a winter special menu. (Image: Samuel Foster, Unsplash)

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6 steps to crafting a winning “winter special” menu

by | 15 July 2024

Winter is a challenging season for many restaurants, with colder weather often leading to fewer diners. However, with the right strategy in place, you can turn this off-peak season into a thriving period for your restaurant.

Designing an enticing winter special can draw in guests, increase foot traffic, and bring in revenue.

Here, we explore practical tips for planning a winter menu that appeals to diners and keeps your restaurant busy.

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